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Stories Tagged as

Advertising industry

Fewer Americans want brands to take a stand on controversial issues

by Kristin Schwab
Oct 10, 2023
A recent Bentley-Gallup survey says 41% of Americans think businesses should take a public stance on current events. That’s down from 48% just a year ago. What happened?
Maybe we don’t care what our toothpaste says about us. But we do care about what our shoes say as we walk through the world in them. Above, a 2018 Nike advertisement featuring quarterback Colin Kaepernick.
Angela Weiss/AFP via Getty Images
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Will big tech platforms feel a dip in ad spending?

by Lily Jamali
Jul 25, 2023
Less spending by crypto and quick-delivery companies has been partially offset by more spending by pharmaceutical firms, carmakers and food and beverage companies.
Big tech companies like Alphabet and Meta may be impacted by the decline in ad spending.
Noah Berger/AFP via Getty Images
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With Tucker Carlson out, are Fox News' advertisers back in?

by Lily Jamali
Apr 26, 2023
Whether or not mainstream ad dollars return to Carlson's time slot, the cable news business model isn't likely to change much.
Fox News personalities, including Bret Baier, Martha MacCallum, Tucker Carlson, Laura Ingraham, and Sean Hannity, adorn the front of the News Corporation building in New York City.
Drew Angerer/Getty Images
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Ad spending slowdown hits tech and social media firms, but not equally

by Sabri Ben-Achour
Jul 27, 2022
While ad revenue growth is slowing down, experts don't see a decline coming.
Google is expected to comprise 30% of total worldwide digital ad revenues this year, one analyst said. Meanwhile, Snapchat and Twitter are each expected to make up under 1%.
Robyn Beck/AFP via Getty Images
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Economic Pulse

How supply chain issues and inflation have started to reshape advertising

by David Brancaccio and Jarrett Dang
Apr 15, 2022
What's the message for brands when the stuff they're selling is either not available or more expensive?
Some brands are shifting away from product-focused advertising as supply chain issues make it harder to get goods.
Getty Images
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Diet soda sales fizzle as health-conscious consumers turn to other drinks

by Aaron Schrank
Oct 5, 2017
Today we want beverages with “ingredients you can pronounce.”
By the end of 1983, Diet Coke was the top diet drink in the country.
George Frey/Getty Images
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Marketplace Tech Blogs

Could public pressure cause Facebook to regulate itself?

by Molly Wood and Stephanie Hughes
Sep 25, 2017
The latest social pressure on the social network may mean its days of sell first, apologize later could be coming to an end.
LOIC VENANCE/AFP/Getty Images
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Fox to debut 6-second TV ads

by Aaron Schrank
Sep 1, 2017
Fox Sports will begin airing some six-second TV commercials during NFL games this season, a format it first tested during this month’s Teen Choice Awards. Ads that short are standard for online video content seen on YouTube or Facebook, but a change of pace for broadcast TV. Could this be more widely adopted in an […]
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